Richard Wise, the strategist for the infamous Joe Camel ad campaign, was once denounced as a corrupter of our nation’s youth by Bill Clinton. Today he is the brand anthropologist for WPP’s Geometry Global in London, where he has advised such venerable brands as Bulgari, Dunhill, Ritz-Carlton, and Johnnie Walker. He is also an advisor to the Wharton School of Management’s Future of Advertising project.
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